TodoPuerto - A city directory

Branding Project
Project Overview
TodoPuerto is a directory of all the commencer, shops, services, and activities of the city "El Puerto de Santa María" (Cádiz, Spain). The project was created to help people discover all this great city has to offer.
My Contributions
I worked on this project as a graphic / UI designer. I developed the brand, that included: logo, colors, patterns, typography, icons...
I participated in the design of the website and strategy of the brand.
For this project, we wanted to create a friendly, dynamic, and fresh brand that reminds you of the ocean, as the city is on the seaside. To do that, I included the wave element mixed-up with the exclamation sign. This adds movement to the logo and creates a balance. The orange point that acts as part of the exclamation and the origin of the wave, also represents a location point, as the web helps you to find services on your location.

About the typography, I used an irregular sans serif, to catch your attention, but it's friendly at the same time. I split up the name into two words "Todo" (all) and "Puerto" (Port) by color.

The colors were based on the city flag, which I edited just a bit to make them more modern and fresh.